All posts tagged as booklaunch

10Jun

Book Launch Party in La Tzoumaz on July 25th, 2021 at the Marché Artisanal

In Uncategorized by Franco Pfaller / June 10, 2021 / No Comments

I intend to have a little book launch party for ‘Mein Wallis – Mon Valais – My Valais’ at the Marché Artisanal in La Tzoumaz this summer. I have attended this market since 2015 on a yearly basis, offering and promoting my labeled panoramas, photos, postcards, and calendars. It was always a fun event (generally followed by a mild hangover) and I feel it is only appropriate that I have my slightly delayed book launch there.

The book reached the shops at the end of November 2020, but unfortunately, I had to return to England where I was unexpectedly stuck until now (the global pandemic showed very little consideration for what in my world was the most important book launch ever).

If you have already bought a copy of the book (in shops or online), bring it along and I sign it for you. If not, the book is available in most bookshops in Switzerland (at least the good ones) or you can order your copy online. As an example, on the Japanese Version of Amazon it costs ¥6,286 (but you can get it cheaper closer to home).

Should you wish to buy your copy at the market, please let me know in advance and I will reserve one for you. I will only bring a limited amount of books with me (and the local shop does not have many left either).

There will also be an open copy of the book on the table for you to browse in (with gloves of course) should you wonder what it is about.
In short, it is a hardback photo book, published by Kümmerly+Frey about some of the places I visited in the Valais over the four seasons. It’s not a guidebook, but it might be inspirational for you and your guests should you look for places to visit.

I am looking forward to seeing you soon at the Book Launch Party in La Tzoumaz.

Franco

27Oct

Zoom interview with the author/photographer Franco Pfaller

In Uncategorized by Franco Pfaller / October 27, 2020 / 1 Comment

Welcome to the interview with author/photographer Franco Pfaller.
His book ‘Mein Wallis Mon Valais My Valais’ will be released at the end of November 2020 to probably neither critical nor any other acclaim.

Initially, the author intended to hold a press conference for members of the world press in the drawing-room of the Swiss embassy in London. With the health of the reporters and the Swiss ambassador in mind, he canceled that event before anybody knew about it and held a Zoom Q+A from the safety of his house.

Q1: Franco, welcome to this interview and congratulations to have signed an ‘author contract’ with the renowned Swiss Publishing Company ‘Kümmerly+Frey’. How did you manage to do that?

F: Thank you very much for this interview and your interest in the book. I signed the contract with a pen, on the dots where it said: Sign here. It was surprisingly simple.

Q2: What can you tell us about your book?

F: It’s the typical story of succeeding against the odds. With my background as a white, middle-class, straight male in his fifties nobody would expect me to achieve anything. The world can be such a cruel place against my demographic. Why does nobody love me? Why do I have to work for a living?

Q3: But I thought this was just a photobook about your favourite places in the Valais, structured by the four seasons?

F: Ah, sorry… I misunderstood the question. Yes, that is absolutely correct.

Q4: Do you think holiday-home owners in the Valais could be interested in the book?

F: A hardback photo book about the Valais, showing the beauty of this canton during the four seasons on 240 pages sized 28cmx21cm? I doubt it. But the book could work as a door stopper or if they have kids it could be used to dry autumn leaves.

Q5: Who do you expect to buy the book?

F: Mainly the Gen Z. Very little text and a lot of photos… perfect for those kids with a short attention span.

Q6: Where can one buy the book?

F: All decent bookshops should have a copy. I would go as far as saying that if the book is not on the shelves, you are probably not in a bookshop? Does it smell of freshly baked bread?

And my website www.yourpanorama.ch has an online-shop that offers the book too. I would love to find out if the shop works by the way.

Q7: We don’t want to bore our readers with details, but where could they find out a little bit more about the book?

F: That’s a tough question – but probably the internet? Google ‘Franco Pfaller My Valais’ and you will eventually find my Youtube channel, my website, my blogs and my social media accounts (all under @yourpanorama).

That was highly interesting and informative. I wish you all the best with the launch of your book.

F: Sorry, was that a question?