Blog - Your Panorama

25 Sep

Order your personalised 2019 calendar now

In Uncategorized by Franco Pfaller / September 25, 2018 / 0 Comments


Giving clients a calendar for the new year is not an original idea. But it has worked for other companies since I am born as a marketing tool. My car mechanic in Switzerland always used to have a Pirelli calendar in the office (first edition in 1963) and it certainly left an impression on me.

Having said that, ‘times they are a-changin’… and even my car mechanic will display my La Tzoumaz landscape calendar next year as not everybody appreciated Pirelli’s art.
I have three different calendars on offer (London Bridges, Verbier and La Tzoumaz). If you have a business, order a minimum of 10 calendars and I can add your logo/details on every page.
The Verbier and La Tzoumaz calendar offer stunning landscapes from the Swiss Alps, the London Bridges calendar mainly show… you guessed it, Bridges. All pictures taken by me.

The cost per calendar depends on the size of your order, but a ball park figure is somewhere between £10-13, retail price for these calendars is around £20. The Marché in La Tzoumaz and the Tourist Office have individual calendars for sale and so has the Tourist Office in Verbier.

If you are based in the London area, I can visit you and show you examples.

The size of the calendars is 42cm x 21cm, a total of 13 pages (cover plus 12 months) and a plastic cover sheet to protect the artwork.

Click here to find all calendars on my website:

Last order is November 1st, delivery by the end of November.

If your are interested to give your clients a beautiful calendar that will remind them all year round to get in touch with you, please contact be by email on

Happy New Year (a bit early?)

28 Aug

Your own labelled panorama

In Uncategorized by Franco Pfaller / August 28, 2018 / 0 Comments

Haute Nendaz panorama


Most resorts in the alps have a fantastic panorama of the mountains. Often this view is one, if the not the reason why property owners fell in love with the area. It is astonishing how the panorama can change substantially wherever you are in the resort.

Just over 5 years ago spotted a gap in the market for personalised labelled panoramas. We all know the panoramic pictures on the peak of a mountain or along a hiking trail (see below,  I produce those too), but rarely do you find one at a private home.

Imagine yourself standing on the balcony, a glass of wine in your hand and comparing the view with the printed panorama that is fixed on your railing. A fantastic addition to any holiday home and even if I say so myself, no place should be without it.

All the mountains labelled by YourPanorama

My aim is to make high end panoramas affordable. Every mountain enthusiast should have a labelled panorama taken from the chalet or apartment on the balcony.

I can accommodate most budgets and print on various different surfaces. I also have a substantial stock of existing panoramas (please check out the galleries on Most of these pictures can be purchased, all you need to do is get in touch with me.

Have a view like this in the Swiss Alps?

As a brief example, here is how the process works:

1)  I come and take a series of photos from your balcony/garden (or even better, you send me the photos that you have made as per my instructions).

2) I stitch the photos together, make the resulting panoramic picture look stunning and send it back to you for your approval.

3) Once you are happy with the picture, I label the view.

4) Finished with the labelling process, I send it back to you to approve and suggest any changes.

5) When you are happy with the picture I will print according to your instructions.

6) Once you have received the picture, you will be invoiced.

12 Apr

Property Photography – Vampires have it easier

In Property by Franco Pfaller / April 12, 2018 / 2 Comments

I was recently asked by the owner of a building company to take pictures of Pilates Studio that his company had just finished. He needed some high end property photography as promotional material for his website.

When he briefed me, he did mention that there is a mirror in the room. He was not wrong, as one whole wall was a mirror ?.
The  studio was built in the loft of a private residence. All the equipment was very high end and I was tempted to have a go myself.

In property photography, even in these ‘selfie-times’, to show yourself or your camera equipment  in a photo is frowned upon. Vampires have it so much easier… (and as a side note, if you have not seen the movie ‘What we do in the Shadows’ yet, make sure you do soon).
There are a few tricks you can use in Photoshop in order to get rid of unwanted subjects (such as a tripod and a camera). You could ‘fake’ the reflection by taking a picture 180 degrees the other way and lay it over the original picture. In this case it was easier to clone over the tripod and the camera. It also helps to have a remote trigger to not have to clone out the photographer too.

I often have requests to ‘photoshop’ something out and I can sense that the customer thinks it is a 2 second job. Sometimes this might be true, but more often than not the work involved is much more time consuming then one would expect (if you want it to look like a real fake).

Have a look at the below before and after editing the shots. My customer was very happy with the result.

Find more of my property photos here.


Property Photography with mirror (before)


Property Photography with mirror (after)

19 Mar

Labelled panoramas on the Pierre Avoi

In Photography by Franco Pfaller / March 19, 2018 / 0 Comments
The Pierre Avoi in the canton of Wallis / Switzerland is a mountain that on one side is overlooking the Rhone Valley and on the other the Bagnes Valley. You can see it from far and it is a popular destinations for hikers and climbers. I like to think it is popular because of the labelled panoramas that are installed at the top ?
In 2015 the commune the Saxon installed 2 labelled panoramas on the top of the mountain, each facing the different valleys. I was not involved in this process. Unfortunately, these panoramas became a bit of a problem for the two main tourist offices in the area (Verbier and La Tzoumaz) as the labelling of the mountains was a bit random and hikers started to complain. The photos weren’t taken from the top of the mountain either which added to the confusion. Vandals even scratched on the perspex to hide the names that were labelled wrongly.

In 2016 the head of the Tourist office of La Tzoumaz recommended me to the Commune de Saxon in case they intended to replace/rectify the panoramas. Having secured the financing by getting La Tzoumaz and Verbier to participate, I got the job in Autumn 2016 to take new pictures and label the mountains again.

While I was able to take the photos the same year, it became soon obvious that we will not manage to put the panoramas up before the winter. The Pierre Avoi cannot be reached during the winter due to the avalanche risk.
After I finished naming all the mountains, the commune de Saxon asked a local specialist to check in order to make sure that the peaks are correctly signed. The changes this person proposed were minor, mainly suggestions about the height of the mountains (check 2 different maps and you have 2 different heights). I decided then that in future I will always use the height mentioned by the Federal Office of Topography. I soon got the ‘good to print’ and then it was just a question of waiting for the snow to melt.
When the time was right, I delivered the panoramas to the Commune de Saxon (printed on a 140cmx42cmx0.5cm aluminium plates). The community worker of Saxon carried the pictures up the mountain and installed them on the existing tables. I usually leave the final installation to the local specialists. He told me later that he nearly got blown off the mountain when he climbed up the final ladder and the  plates on his back started to act as sails! Well done to him.
Since the new panoramas are up, the complains stopped. Go and check them out, the view from the top of the Pierre Avoi is spectacular. See a larger version of the above labelled panoramas in the gallery.